The Frias Story

“Heads we go, tails we stay.”


During a 1958 trip to Las Vegas, Charlie Frias and his wife Phyllis flipped a coin to decide whether to stay in Vegas or return home to Texas. The results of that coin toss determined the location of their new home and started the beginning of the Frias legacy.

While the Frias name is known today as a leader in the Nevada Taxi Industry, that was not the case 50 years ago when Charlie saw the opportunity to put his entrepreneurial spirit into action with the purchase of the ABC Union Cab Company’s fleet of 5 taxis.

After a few years working as a taxi driver for Union Cab, the owner of the company invited Charlie and Phyllis to dinner. Looking to retire, the owner offered to sell Union Cab to the two of them knowing it would be in great hands. They quickly gathered all of their resources and in 1966 they purchased their very first taxi company.  Charlie had a reputation for his straightforward and honest approach to life and business and together, they used their determined work ethic and good business practices over 50 years to build Frias Transportation Management into one of Nevada’s largest transportation companies.

Today, Frias Transportation Management includes five taxi companies; ACE, ANLV, Union, Vegas Western, and Virgin Valley. Following Charlie’s passing, Phyllis continued to run and grow the business until her passing in 2016. Frias Transportation Management now has over 2,000 employees and over 1,060 taxi medallions servicing Clark County.

Charlie and Phyllis also created a legacy of humanitarian support and commitment to the community.  They have been long-time supporters of community programs in Southern Nevada, including the Public Education Foundation, Opportunity Village, Las Vegas Metropolitan Police and the American Lung Association, to name a few. Charlie and Phyllis’ major contributions have also helped to build the Frias Elementary School, The Smith Center and the Charles Frias Park at Tropicana Avenue and Decatur Boulevard.

Many people told Charlie he was a “lucky” guy. Charlie’s response was always “the harder you work, the luckier you get.”