The Frias Story

“Heads we go, tails we stay.”

During a 1958 trip to Las Vegas, Charlie Frias and his wife Phyllis flipped a coin to decide whether to stay in Vegas or return home to Texas. The results of that coin toss determined the location of their new home and started the beginning of the Frias legacy.

charlieandphyllis_bw_small-208x300Charlie Frias had a reputation for his straightforward and honest approach to life and business. It was this approach that helped him build one of Nevada’s largest and most successful transportation companies. Today, Frias Transportation Management includes five cab companies (Ace, ANLV, Union, Vegas-Western and Virgin Valley), Las Vegas Limousines and Airline Shuttle that service Las Vegas and surrounding areas in Southern Nevada.

While the Frias name is well known today in the transportation sector of Nevada, that was not the case 50 years ago when Charlie saw the opportunity to put his entrepreneurial spirit into action with the purchase of the ABC Union Cab Company’s fleet of 5 cabs.

After a few years working as a cab driver for Union Cab, the owner of the company took Charlie and Phyllis to dinner one night and offered to sell the company’s fleet of five cabs to them. They quickly gathered all of their resources and in 1966 they purchased their very first cab company. Charlie and Phyllis used their determined work ethic and good business practices to build Frias Transportation Management into Southern Nevada’s largest transportation company.

Today, 9 years after Charlie’s passing, Phyllis Frias continues to grow the business that she and Charlie started five decades ago. Frias Transportation Management now has over 2,500 employees and over 1,000 taxicabs, limousines and shuttle buses that continue to serve Las Vegas residents and visitors.

Charlie and Phyllis Frias have also created a legacy of humanitarian support and commitment to the community.  They have been long-time supporters of community programs in Southern Nevada, including the Public Education Foundation, Opportunity Village, Las Vegas Metropolitan Police and the American Lung Association, to name a few. Charlie and Phyllis’ major contributions have also helped to build the Frias Elementary School, The Smith Center and the Charles Frias Park at Tropicana Avenue and Decatur Boulevard.

Many people told Charlie he was a “lucky” guy. Charlie’s response was always the harder you work, the luckier you get.”